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20% off storewide Black Friday sale
This Black Friday, step into the future of beauty with 20% off storewide. The wave is rising. Catch it. -
Catch the wave.
Be part of the beauty revolution with the first ever complete line of 100% solid, plastic-free, vegan skincare. -
Makeup, Reimagined.
Natural origin. EWG VERIFIED™. PETA certified. No other makeup brand does it all.
20% off Black Friday storewide sale now live. . .
The first complete line of solid skincare
100% plastic-free, nasties-free and cruelty-free. Where natural ingredients meet performance skincare.
100% vegan. EWG VERIFIED™. Vertical integration. 1 tree planted for every product sold. Ultra eco-friendly.
Makeup that sets a new standard
Hybrid makeup with +94.5% ingredients of natural origin*, EWG Verified® certified & cruelty-free.
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"This Canadian EWG–verified brand is committed to shifting packaging norms, using biodegradable cardboard push-up tubes sourced from sustainably managed forests."
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"This vegan lip gloss stick is great for that travel-loving friend who is seeking natural, eco-friendly makeup."
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"We’re huge fans of the Oceanly line by Montreal-based brand Attitude. It uses revolutionary packaging made of biodegradable cardboard for its concentrated skincare products, which come in stick form—meaning way less water usage and far more TLC for the planet."
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"I was really impressed with the quality of the blush and its packaging. The formula was smooth, creamy, and blended beautifully. I want it in every shade!"
