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Catch the wave.
Be part of the beauty revolution with the first ever complete line of 100% solid, plastic-free, vegan skincare. -
Makeup, Reimagined.
Natural origin. EWG VERIFIED™. PETA certified. No other makeup brand does it all.
Clinically proven skin performance.
Powered by Phytoglycogen, a next-generation plant-derived active shown to outperform hyaluronic acid over time.
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+60%
Skin hydration after 7 hours¹ -
–75%
Visible forehead wrinkles after 6 weeks² -
71%
Reported more even skin tone after 4 weeks³
¹ In-vivo clinical study on 13 volunteers (0.1% PhytoSpherix™), results after 7 hours vs T0
² In-vivo clinical study on 30 women (0.1% PhytoSpherix™), results after 6 weeks, 2 applications/day vs T0
³ In-vivo self-assessment study on 20 volunteers (0.1% PhytoSpherix™), results after 4 weeks, 2 applications/day vs T0
100% vegan. EWG VERIFIED™. Vertical integration. 1 tree planted for every product sold. Ultra eco-friendly.
The first complete line of solid skincare
100% plastic-free, nasties-free and cruelty-free. Where natural ingredients meet performance skincare.
Makeup that sets a new standard
Hybrid makeup with +94.5% ingredients of natural origin*, EWG Verified® certified & cruelty-free.
The full routine, simplified.
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"This Canadian EWG–verified brand is committed to shifting packaging norms, using biodegradable cardboard push-up tubes sourced from sustainably managed forests."
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"This vegan lip gloss stick is great for that travel-loving friend who is seeking natural, eco-friendly makeup."
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"We’re huge fans of the Oceanly line by Montreal-based brand Attitude. It uses revolutionary packaging made of biodegradable cardboard for its concentrated skincare products, which come in stick form—meaning way less water usage and far more TLC for the planet."
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"I was really impressed with the quality of the blush and its packaging. The formula was smooth, creamy, and blended beautifully. I want it in every shade!"
